RCR Street Performance- Richard Childress Racing teamed up with Animink again, this time to create a website and social initiative for their new Street Performance Division. The website includes a forum area, blog-style news article area, galleries (from an Animink photoshoot), sizzle video (from an Animink Videoshoot), and links to social media outlets (created and managed via Animink). The site is a full-on social assault. The first email blast sold a car! 2011 looks to be a great year for this new start-up.