It doesn’t get more ‘Charlotte’ than the annual 600 Festival in Charlotte, North Carolina. Since its’ inception over 20 years ago, the Circle K Speed Street presented by Coca-Cola has commemorated the May races at Charlotte Motor Speedway with spectacular family-oriented events.
Animink was tapped to breathe new life into the website for the 600 Festival. The goal was to convey the excitement and energy of various events directly within the website, encouraging users to learn more and purchase tickets.
The site includes feature sections for each main event, event calendar, media section, partners list, and contact page. The home page includes a hero graphic for all 5 of the main events, brief overview, highlight video, Spotify playlist of artists that have graced the stage of past festivals, and partners list.