About the Client
RN New Grads is a specialized platform dedicated to providing nursing students and professionals with a variety of nursing apparel, educational materials, and vital tools like their popular ER cheat sheets. The goal is to equip nursing professionals with the necessary resources to excel in their careers. RN New Grads sought a comprehensive ecommerce website development solution to improve their online presence and streamline the distribution of their products and educational content.
Need
Initially, RN New Grads collaborated with Godaddy to create their website, but faced issues with design quality, timelines, and insufficient updates due to limited resources. They required a dependable solution from a professional ecommerce software development company to develop a custom WordPress WooCommerce website that could serve as an online store for their nursing apparel, educational materials, and more. Their specific needs included:
- An online store for nursing apparel, educational tools, and ER cheat sheets.
- A section dedicated to online courses and educational resources, featuring:
1. Educational nursing skits and study guides.
2. Online courses with downloadable PDFs and video content for users to access.
- Forums for registered users to discuss topics and share comments.
- A newsletter subscription feature to keep users engaged and updated.
- An Instagram feed to showcase their products and engage with their audience visually.
- Free downloadable resources in exchange for email addresses to grow their email list and provide additional value to users.
Solution
Animink stepped in to develop a comprehensive eCommerce website that addressed all the client’s requirements. Key features of the project included:
- Creation of an online store that enabled users to easily browse and purchase nursing apparel, educational tools, and ER cheat sheets.
- Integration of online courses, allowing registered users to access downloadable PDFs and video lessons, crucial for continuing education and skill enhancement.
- Establishment of forums where users could initiate discussions, post comments, and interact with the community, fostering a sense of connection and knowledge sharing.
- Implementation of a newsletter subscription feature to keep users informed about new products, courses, and updates.
- Embedding an Instagram feed to display videos and photos, making the website more visually appealing and engaging.
- Providing free downloadable resources in exchange for email addresses to attract new users, grow the email list, and offer additional value.
The project encountered several challenges, particularly in integrating the online courses to ensure seamless access for registered and paid users. Despite these challenges, Animink delivered a fully operational eCommerce website within the 8 to 10 week timeline, contingent on prompt content provision and swift design approvals.
Benefits/Results
The completion of the project brought immediate benefits to the client. Online orders started coming in, proving the website’s efficiency in driving sales. The client received a CMS-based website that enabled them to make updates and changes independently, a significant improvement from their previous experience with Godaddy, which involved delays and inadequate updates.
The new website also facilitated ongoing user engagement through forums, newsletters, and an Instagram feed. The educational resources and online courses offered on the website enabled users to continue their education and enhance their nursing skills, adding significant value to the platform.
Conclusion
This project highlighted Animink’s ability to deliver tailored WordPress WooCommerce solutions. The new website not only met the client’s requirements, but also provided a solid platform for continuous sales and user engagement. RN New Grads now boasts a robust online presence that supports its business objectives and offers substantial value to its users.
Animink provides a range of services, including web development, eCommerce solutions, and digital marketing. To learn more about how Animink can assist your business, visit https://animink.com
