Autotronics is the UK’s leading vehicle service provider. With 20 years of experience, the company offers industry-best technical knowledge and high-end equipment to its broad base of customers. Considered as one of the foremost experts in in-circuit repairs such as remote key fob repair, instrument cluster repair, Autotronics is a brand to reckon when it comes to the auto repair industry.
Need
Autotronics needed an e-commerce website that could enhance their sales, foster a better lead generation, and help share their service portfolio to its broad base of customers. What they needed was a new way of structuring their brand and eCommerce experience to bring their full range of services into focus.
Solution
[highlight_sentence]Our user-first approach enabled us to define and prioritize business objectives. This allowed us to design a roadmap that culminated in a CMS-powered eCommerce experience. A top priority was to provide a clearer high-level overview of Autocronics’ repair services and showcase their capabilities. We did this by designing smart navigation and providing a seamless customer experience. Here are some of the features we added to the website:[/highlight_sentence]
- A step-by-step approach was designed for making the search process simple, intuitive, and quick. Customers were quickly able to browse, find, and book repair services with smart search options
- Pulse coordinated with the DHL support team to include an API feature to enable Autocronics’ customers to schedule the pickup of defective car parts from their homes at their convenient time.
- Designed a classy, refined website with energetic colors and a palette that included soft earthy tones for balance.
- Implemented a fully responsive solution backed by WordPress CMS.
- Powerful product filter & search solution to increase sales by helping customers navigate to the services they need within seconds.
- A smart form to help customers book their repair service in minutes.
Bringing it all together
The new Autotronics web design is a highly engaging user experience. With a clean, modern design, the website reflects the depth of their expertise with concise content and smooth navigation. The new design evokes a high level of professional experience that customers can expect from Autotronics. Here are some noteworthy results Autotrnoics achieved after successfully launching the new website:
- A rise in the growth of customers who were able to book their services efficiently
- A staggering increases in key metrics such as conversions, sales, and revenue
- Easy to access inventory, order, and shipment for backend users
- Elevated site-wide brand storytelling offers additional trust and credibility for their growing brand
- The new website provides a new avenue for marketing and promotion
- The user-friendly mobile experience has helped drive new market penetration.
Animink Can Help You Design an eCommerce Website That Converts Browsers into Buyers. Talk to us today to discuss your next project.
