Since Google first came online in 1998, a lot has changed in the world of SEO. One thing that has remained the same however, is that your organic traffic is related directly to where you rank on search engines. When you have an abundant number of keywords in the Google index, your rank results will be at or near the top of search results, and limitless visitor traffic will follow.
Even if you have the most appealing website in the world, without visibility in the SERPs, you are setting yourself up to have little (if any) organic website traffic. Your website should work as one of the most valuable assets to your company, but without effective SEO to back it up, its value becomes minimal. After spending thousands of dollars on an outstanding business website, imagine discovering you are missing one very critical element – effective search engine optimization (SEO).
Regardless of the size of your business, an effective SEO strategy is a must have to ensure the success of your business. Implementing exceptional SEO offers a multitude of benefits to your company including:
– Increasing organic traffic to your website.
– Builds trust with consumers.
– Offers a great Return on Investment (ROI)
How do you increase your Google Search Ranking?
Google is the most popular search engine in the world. In today’s modern age, almost everyone is shopping, searching for information, or conducting business online and Google is your gateway to the world of consumers. Businesses listed on the first page of search results are considered more trustworthy and are the ones that receive the majority of organic search traffic.
If you want to boost conversions and sales by getting your website to the first page of Google, here are some tips to help get you there.
1. Start with a Solid Foundation
Even the best SEO campaign is doomed to failure if your website information architecture and website structure are poorly designed. When your website is hard for visitors to navigate it also makes it hard for Google to “crawl” it, and your search ranking will suffer as a result.
Google uses algorithms to incorporate thousands of signals, machine learning and AI to determine search result rankings. Taking care of the very basics right now can give you an advantage over your competitors. Hiring a professional SEO company in Charlotte is a great place to start. Years of knowledge and experience allow them to perform a technical SEO audit of your website and focus on the core web vitals including speed, responsiveness, and visual stability.
2. Know Who Your Target Audience Is
Who you target through SEO efforts is vital to the success of your business. To determine who your target audience is, ask yourself the following questions:
– What demographic are you targeting?
– Where does your target audience live?
– What industry does your target audience work in?
– What hobbies does your target audience have?
– What do they most care about?
– What websites do they frequent online?
– In what ways does the product or service you sell make your audience’s life better or easier?
These are just a few questions that will need to be answered in order to determine your target audience. Once you define the characteristics of your target audience, you can use this information to further your SEO efforts, and in turn, increase organic search traffic. Finding this information can feel overwhelming. An experienced digital marketing Charlotte NC firm can help you avoid getting caught up in the paralysis of analysis and position your business for online success by analyzing and determining your target audience.
3. Use the Right Keywords
There are several steps that you need to take in order to improve your search rankings. One of the most important steps to take is finding the right keywords for your business. These keywords can be single words, short phrases, or long phrases (often referred to as long-tail keywords). Keywords should imitate how your potential customers conduct their searches online. What terms would they use when searching for your products or services? You must determine the specific terms and phrases people are using when searching for a product or service like yours.
Once a list of relevant keywords has been determined, you need to incorporate these terms into your website content. This can be done by either creating new content or revamping your existing content to highlight the keywords and optimize your website.
4. Create Relevant, Helpful Content
Consumers today expect to have the information they need right at their fingertips. You’d be hard pressed to find someone who isn’t using the internet to find the answers they need. From users looking to make a big purchase like a home or auto to shoppers looking for clothing jewelry, or skin care, from medical questions to manufacturers researching the best chemicals to use in their products (and everything in between), everyone is searching online for answers to their questions. It’s your job as a business to provide those answers for them when their searches relate to your products or services.
When you create content that is informative and helpful you answer the most pressing questions a user has while simultaneously promoting your business. Rich content like blogs, articles, and informational graphics show your website visitors that you are an expert in your industry, are trustworthy and are capable of providing solutions for what matters to them the most.
A professional SEO company in Charlotte, like Animink, employs on staff content writers with years of experience in writing informative, creative, and engaging content for your audience.
Conclusion
The tips listed above can go a long way in improving your search rank results when utilized properly. They are a great starting point for improving your SEO efforts, but it’s important to remember you can’t just complete them and call it a day. There’s a lot that goes on behind the scenes, and Google’s algorithm changes almost daily. In order to achieve and maintain a high search ranking, you must be able to keep up with these changes and pivot your SEO strategy when necessary.
As a business owner, staying up to date on Google’s ever-evolving search rank model requires a calculated approach and years of experience in the digital marketing field. For many, this necessitates hiring a professional SEO company in Charlotte. For more than 20 years, the experienced SEO team at Animink has helped businesses boost their search engine rankings, increase their online presence organically, and improve their SEO efforts dramatically. Contact us today to learn more.
