Knowing who your target audience is and successfully marketing your services and products to them is one of the most vital steps you can take to grow your business and increase revenue. If you don’t know who your target audience is and understand their interests and...
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Trade shows, whether in the form of expos, fairs, or conventions are a traditional method for meeting hundreds, possibly thousands, of potential new customers and clients in one convenient location. Typically, these events are held in the ballroom of a large hotel or a convention...
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Long form content has proven to be shared more often, is more engaging and is better for your SEO strategy. However, it’s no longer enough to write 2000 or more words and call it quits. As a matter of fact, most content writers no longer...
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A lot of businesses consider a website footer to simply be a “catch-all” space where items that wouldn’t fit within the main website design are placed. Often considered to have little relevance, not much thought, if any, is given to the importance of a website...
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If you use Google paid search for search engine marketing in Charlotte, then you’ve probably heard that broad match modifier keywords will completely go away this year. That’s right—the search engine giant is phasing out modified broad search in favor of phrase match. The changes...
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Software as a service, or SaaS, is often described as one of the most disruptive—and one of the best—developments in software history. The past decade has seen many changes in SaaS application development and deployment, with a marked shift from apps being largely controlled by...
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