A lot of businesses consider a website footer to simply be a “catch-all” space where items that wouldn’t fit within the main website design are placed. Often considered to have little relevance, not much thought, if any, is given to the importance of a website...
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If you use Google paid search for search engine marketing in Charlotte, then you’ve probably heard that broad match modifier keywords will completely go away this year. That’s right—the search engine giant is phasing out modified broad search in favor of phrase match. The changes...
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Software as a service, or SaaS, is often described as one of the most disruptive—and one of the best—developments in software history. The past decade has seen many changes in SaaS application development and deployment, with a marked shift from apps being largely controlled by...
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Analytics can be challenging, overwhelming and confusing making it quite difficult for the average person to decipher or even understand. It’s an area that has been a challenge for digital marketers for years, with many not even reporting analytics data back to the client because...
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It can be frustrating to find out that the search engine optimization strategy you are using for your business in Charlotte NC is not working at all, especially after you have invested a lot of resources and time to plan and implement it. Perhaps you...
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Mobile applications are more important than ever. Their significance can be attributed to the popularity and widespread use of smart devices—from smartphones to tablets, gaming consoles, and wearable tech—and the fact that mobile usage is expected to increase even more in the next few years....
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