MICHELIN

The Critical Factor

A GLOBAL BRAND

Tire manufacturer Michelin North America operates 19 plants in 16 locations around the world. The US headquarters is located south of Charlotte, NC, and has worked with Animink since our company began in 1998.

THE CRITICAL FACTOR

The Critical Factor references maintaining control in a rapid air loss situation. The content within this training video explains how to best handle a blowout while driving.

ANIMATION

Animink created multiple animations featuring arrows that represent the vectors of force when a blowout occurs. Animations showing the effects of wind and slow motion animations were also created.

PRESENTATION

The training video has been distributed to multiple trucking and RV companies in an attempt to educate, and ultimately, save lives.

LET'S TALK