SERVICES

Interactive Magazine Ads – Layar Technology

 

More than a mobile app development company, Animink also specializes in the creation of Digital Advertising through traditional media via LayAR technology. LayAR is a free app that allows the user to scan an ad and view a video or interact with the ad in ways previously unavailable.

 

Interactive Magazine Ads – Layar Technology

More than a mobile app development company, Animink also specializes in the creation of Digital Advertising through traditional media via LayAR technology. LayAR is a free app that allows the user to scan an ad and view a video or interact with the ad in ways previously unavailable.

 

The role of Digital Advertising that leverages Internet technologies to deliver promotional advertisements to consumers has undergone changes with time. Thought targeted digital advertising has been part of Internet culture since the late 1990s; earlier companies would reach out to their online consumers like they did on TV: by releasing online the same TV ads that were likely to appeal to the majority of their audience. Things began to evolve since 2000, and today companies are using sophisticated technologies like LayAR, which Animink uses to create spectacular digital adverts, to follow their targeted audiences across the web literally. Animink studies browsing habits and other user data to personalize the advertisements and follow the user across the Internet, popping up to promote the brand and its services at regular targeted intervals. There’s something special about interactive magazine advertisements. They’re visual and easy to consume.

 

With LayAR technology, Animink allows the user the freedom to scan the advertisement, view a video or interact with the ad in previously unavailable ways.

It has been reported that Nielson has conducted more than 800 studies over the past seven years to measure the correlation between online advertising and offline consumer purchases. It has collaborated with more than 300 CPG brands and 80 companies and has concluded that brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information.
So, offer more to your prospective customers, and stay on the cutting edge of technology by making your next ad a LayAR ad using Animink’s high-quality and exceptional creative services. Contact Animink to get started.