Social Media Optimization (SMO)


While SEO is considered a huge component in a successful online strategy, Social Media Optimization services (SMO) have emerged as a highly effective online business tactic to build buzz and generate traffic to your site, and in turn, sales. It can quickly become the most powerful weapon in your marketing arsenal. There are millions of people ready and willing to buy your product or service, however they need to be presented with this information in a clear and professional way that works for your business. Leveraging Animink, a social media optimization company, you can reach your audience in the most effective way.


Social Media Optimization Services – Critical to an Online Presence


Consumers are faced with a massive deluge of information on a daily basis. From facebook, Twitter, and Instagram to Youtube, LinkedIn, and even Pinterest, there are huge opportunities in social media to expand your business. How can you present them with unique and engaging information on social media platforms that turns heads? SMO services are the key.


Partner with Animink, a social media optimization company, and let’s put these tactics to work for your social media campaign:
– You need a plan: This is where we start. An outline of engaging material that we can build your social media content around. What are your core business products & services? What makes them unique? How can you present this information as relevant and of actual value to your audience? Our social media marketing Charlotte NC experience in SMO services will help establish this.We use high quality and most on-brand content for display online (email marketing, product pages) and offline (live displays, packaging, etc.) Celebrating your customers — with their permission — on your brand’s owned media is a good way to increase customer loyalty and retention.


Select your social networks

Once you’ve decided on the goals of your social media campaign, you’ll want to decide which marketing channels to collect customer content on. The channels you choose must reflect your target audience.

– Vary your content: If you’re thinking about typing a sentence or two every few days to generate traffic to your website, you’re going to be disappointed with your results. You’ll need a wide variety of imagery, video, infographics, and other unique visual methods to grab your audiences attention. As a social media optimization company, we can tell you that you’ll need some sort of visual element with every single post created. Remember, you’re competing with a host of other bits of constant social content. How will yours stand out to your customer?


Participate with your campaign’s partakers

If you are running a campaign, engage with your participants to improve your campaign’s social ROI. Go ahead and “like” and “comment” on all positive submissions. That way you humanize your brand and customers become aware that you have a real social presence.


Measure your campaign’s success

No campaign is complete unless you measure how far it has helped you reach your goals. You need to quantity both quantitative and qualitative results. Your campaign’s submissions will reveal a lot of customer information such as how your customers view your service, or how they are using your product after purchasing it.


Our Social Media Optimization services provide the answer.

– Write for your audience: Should you keep things formal and clean? Or casual and cool? The message may be the same, but the way you say it will vary greatly based on your business, and the potential customers you’re trying to reach.
– Establish some goals: Why are you engaging users on social media? Are you looking to expand your fan base? Generate sales of your product? Or leave a lasting impression so that they’ll reach out to you for your services when the need arises? These goals will help determine the type of content that needs to be produced. As a social media optimization company with years of experience, we’ll work with you to determine exactly what your goals should be via our SMO services.


Let the professionals at Animink develop a strategy for your business on social media and search engine marketing that keeps things personable and bite-sized, but delivers an effective program for generating business via our SMO services.
We are an award-winning web development team committed to providing exceptional social media optimization service and superior customer service. Quality production has the hallmark of our service as we seek to combine it with excellent delivery.


Use the form on this page, or give us a call at any time. We’re ready to provide you with more details on our Social Media Optimization services.


What Is Social Media Optimization?

Social media optimization, known as SMO, is the use of social media networks to grow and manage the online message, presence and reputation of a business organization. When used as part of a digital marketing strategy, SMO is a useful tool for increasing brand awareness, showcasing new products and services, connecting with potential and existing customers and repairing any potentially damaging news or reviews online. A professional social media optimization company can help you to achieve this.

Why is social media Optimization important to a business?

As the world continues to move forward in terms of technology, it’s vital that your digital marketing strategy is able to keep up with the changing times in order to stay relevant. It’s important to advertise to your audience where they are, and these days it’s social platforms and search engines. As an experienced digital marketing and social media optimization company, we work with you to develop strategies to stay on top of industry rankings. There’s no need to add digital marketing to your already hectic business responsibilities.

What do our social media advertising optimization services include?

As a social media optimization company, our approach to SMO is very similar to our approach to general marketing. We understand fully that you cannot maximize results when you fail to track and measure data. Better data means better results. Our SMO services include competitor analysis, creating organic and engaging social media campaigns, creating and tracking data driven paid social media campaigns, monitoring and measuring your online reputation, and intensifying your efforts with website integration.

Can social media optimization drive more traffic and help expand my online business?

Absolutely! Working with an experienced and professional social media optimization company can lead to increased sales and higher customer retention. Did you know that a whopping 74% of consumers use social media to make purchase decisions? This shows that social media ad campaigns can directly impact your reputation, sales and overall business revenue. Because of the ever changing algorithms on social platforms like Facebook, it becomes increasingly harder for businesses to reach their customers organically through their social feeds. This is why it has become more important than ever to consider advertising on social media.

How does social media optimization benefit your business?

As a business owner, it’s vital to use every avenue at your disposal to help your business grow. Today, an estimated 80% of consumers expect businesses to have a social media presence. However, this doesn’t mean they accept just any social presence. Consumers today want a cohesive business social media strategy that is tailored specifically to your brand. When utilizing the services of a social media optimization company, businesses can see an increase in sales and revenue as well as establishing a better reputation online. A well planned and well executed SMO strategy can help your business stand out in a world flooded with competition.

If you are getting SEO done already, would you still need SMO?

The short answer is yes! SEO (Search Engine Optimization) and SMO (Social Media Optimization) are equally important and each has its own benefits. SEO and SMO strategies work together hand in hand to differentiate your business from the thousands of others that pop up in online searches. By utilizing both, businesses can see an increase in customer attention and retention, website traffic and overall online sales. The best social media optimization company will also offer professional SEO services that work to keep your content relevant and shareable to improve your rankings, drive traffic to your website, and increase revenue.

Why choose Animink as your Social Media Optimization expert?

When you partner with Animink, you will gain the expertise and knowledge of a social media optimization company and SEO services provider with more than 22 years of experience. Our professional team of SEO and SMO strategists fully understand and leverage the power of social media marketing to develop a custom approach to your social media efforts. We use analytical tools and data to build the right strategy to suit your individual business goals and needs. In addition to SEO and SMO services, we provide a host of other services including web design, development and maintenance, software development, internet marketing and technology, and branding and print collateral. With Animink, the days of running around searching for various marketing and digital services can be over. We are a one stop shop for all of your business marketing and digital needs.