Top 5 reasons Why Businesses Use Animation

“Animation can explain whatever the mind of man can conceive. This facility makes it the most versatile and explicit means of communication yet devised for quick mass appreciation” – Walt Disney


Recently, stats have revealed that there has been a 40% increase in businesses using animation. The days are far behind when animation was used primarily to enchant children and tease their imaginations. Today, smart digital marketers have grabbed this medium to reach the heart of their customers using this engaging content. They are finding that animation is a great way to present their brand or product story. Animation is exciting, expressive and communicates a brand’s spirit, going beyond the ordinary realm of things.

Such is the power of the medium that Dwayne Johnson has said of it, “It is no surprise that animation is Hollywood’s most successful and innovative genre.” And so, why not get Hollywood’s best into your corporate space to market yourself in a format that can exceed perception or reality? Digital marketing in Charlotte, NC, indeed, has much to benefit from this medium that seeks to create the illusion of life with pure imagination.

Usually delivered in either 2D (flat environment) or 3D (three dimensional) the approach most suitable to the customer, will be dictated by the message that is being communicated and what the project wants to achieve.



Digital marketing in Charlotte, NC, is favoring animation for several reasons. The key drivers for the rise in animation production and sharing are listed below.


Social networks fuel animated Ads

When you have something good to say, an animation studio in NC, will bring it to life and then send it out quickly. And social networks like Facebook and Twitter have built- in functionality that has made sharing any content of fifteen to thirty seconds as easy as pie. Animation and social network are a fiery combination to get your message across. Quickly, Powerfully, and with Impact. Repeatedly too, giving you a lot of value for your money.


Character Animation is an excellent way to create impact.

Businesses are leveraging character animation, executed at an animation studio in NC, if it suits their brand and works better than traditional video. Character animation, which involves breathing life into their characters, and creating the illusion of thought, emotion, and personality, can make an incredible story out of your brand which people will remember for all its effect and out-of-the-box appeal.


Animated Infographics changes dull to bright

The wildly popular infographic genre is producing a surge in animated infographics. Just like static infographics, the animated versions convey boring information, data and statistics through a blend of words and images. And businesses are taking advantage of animated infographics to attract and engage customers.


Supplemental Professionalism

The Good Books’ “Metamorphosis” piece produced by Buck is an excellent example of how an awesome animated piece can speak to your business and put you on the map. The Good Books’ Metamorphosis piece has been described as the “graphic equivalent of a drug-fueled rant.” It currently has more than 300,000 views on Vimeo.


Brand Explosion and Market Greatness

A well-produced animation video has the potential to take your brand to great heights reaching an audience much larger than your current one. The online medium will promote it quickly and effectively.So whether you’re looking to sell, tell, explain or train, putting animation at the heart of your video marketing strategy can produce dramatic results. Getting the content right however is basic for a successful reach.

Top 5 reasons Why Businesses Use Animation