Animink – Custom eCommerce development for Commercial Linen

Custom eCommerce development for Commercial Linen

Meet the client:

Commercial Linen UK offers the finest linen that includes a wide range of pillows, duvets, bedding protectors, fire retardant linen for care homes, and housekeeping equipment to private care homes, hospitals, and hotels. The company bulk buys the products from the finest suppliers, ensuring that its clients receive the best quote for the products.

 

Need:

The B2B customer ordering portal is widely used by the international HealthCare and Hospitality industry to place orders with Commercial Linen on a daily basis. With large brands continually monitoring the website performance, speed and up-time were major focuses of the website build. The website was also not responsive, missing out on the chance for better rankings on Google search and higher-quality user experience.

 

Solution:

As Commercial Linen products are in huge demand, wholesale buyers turn to their phones or other hand-held devices to search for linen on the fly. The need for a streamlined, mobile-friendly user-experience was absolutely critical to their success in the future. Our software engineers delved deep to understand their business’s subtle nuances and customer base. Working closely with Commercial Linen, we developed the below features for their eCommerce solution:

 

Ecommerce store features:

  • Developed MultiBuy price options for wholesale buyers
  • Integrated with popular payment solutions such as PayPal, Credit Card, Purchase Order for approved customers
  • Added’ Request a Quote feature’ that can be later converted into an order
  • Integrated with Xero accounting system to make accounting simple and easy


Other features:

  • Designed a highly usable, searchable and browseable product catalog
  • Develop an SEO-friendly website to drive user engagement and organic search
  • Implement a fully responsive solution backed by WordPress CMS and WooCommerce for cart functionality
  • Designed a responsive website to optimize the layout in an optimal viewing way, with ease of reading and navigation – eliminating the need to resize, pan and scroll on any kind of device or screen size


Results

When the new ecommerce site launched, we saw an immediate lift in engagement. Responsive design, secured checkout, and smart filtering options have helped improve user experience and boost conversions. The ecommerce is built on utilizing a modern stack of technologies and runs on the WooCommerce platform. We continue to support Commercial Linen and assist with ongoing site enhancements, both visual and technical, and also help with SEO campaigns to improve traffic and conversion to increase revenue further.

From custom eCommerce integrations and functionality to a user-friendly online store, we specialize in developing an eCommerce website for every business vertical. Contact us for a free consultation.

Animink – Custom eCommerce development for Commercial Linen