February 15, 2022

5 Ways to Define The Target Market For your Brand

Knowing who your target audience is and successfully marketing your services and products to them is one of the most vital steps you can take to grow your business and increase revenue. If you don’t know who your target audience is and understand their interests and...

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April 15, 2021

Google Ads Phasing Out Broad Match Modifier

If you use Google paid search for search engine marketing in Charlotte, then you’ve probably heard that broad match modifier keywords will completely go away this year. That’s right—the search engine giant is phasing out modified broad search in favor of phrase match. The changes...

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April 2, 2021

Five Features Every Successful SaaS App Needs to Have

Software as a service, or SaaS, is often described as one of the most disruptive—and one of the best—developments in software history. The past decade has seen many changes in SaaS application development and deployment, with a marked shift from apps being largely controlled by...

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