April 15, 2021

Google Ads Phasing Out Broad Match Modifier

If you use Google paid search for search engine marketing in Charlotte, then you’ve probably heard that broad match modifier keywords will completely go away this year. That’s right—the search engine giant is phasing out modified broad search in favor of phrase match. The changes...

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April 2, 2021

Five Features Every Successful SaaS App Needs to Have

Software as a service or SaaS is often described to be one of the most disruptive—and one of the best—developments in software history. The past decade has seen many changes in SaaS application development and deployment, with a marked shift from apps being largely controlled...

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January 5, 2021

A Step-By-Step Guide to Marketing Your Mobile App

Mobile applications are more important than ever. Their significance can be attributed to the popularity and widespread use of smart devices—from smartphones to tablets, gaming consoles, and wearable tech—and the fact that mobile usage is expected to increase even more in the next few years....

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November 12, 2020

Types Of ecommerce Business Models and Platforms

The COVID-19 pandemic has changed the way people shop, with many now preferring to get what they need online. Even as lockdown restrictions ease up, many consumers are likely to continue to rely on the internet for purchases. This makes eCommerce websites more important than...

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